Publishing Insights

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In the article Between Traditional and Self-Publishing, a ‘Third Way’, Brooke Warner talks about how authors are moving toward hybrid publishing. She begins with discussing the contemporary publishing world, divided by traditional publishing and self-publishing, and says that now it has become much harder to get a contract with traditional publishers, while self-publishing presents multiple risks. Warner then introduces her own business as a “third-way publisher”, and how it distinguishes from traditional publisher and a self-publisher but is qualified for both.

Modeled on a traditional press, authors who take hybrid publishing approach are involved in the vetting, distribution, and marketing process. Warner describes this approach as a “middle ground” which provides flexibility while enhancing the opportunity of success for a book. However, to what extent can a hybrid publisher, or a “publishing partner” provide consultancy during the publishing process, when the marketing responsibility is almost entirely on the authors?  And while Warner confidently claims…

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